Aisha Rao write up rectification – Aisha Rao is a Hyderabad based design house specializing in luxury pret and couture. Aisha, the firm’s founder and creative director studied at Instituto Europeo Di Design, Barcelona and Sewing & Garment Construction at Parsons – The New School, New York and started the label in November 2017. Every season, her primary vision lay in creating unique up-cycled occasion wear. Her signature relies solely on applique Bits from tailoring waste come together to create a flamboyant burst of colors. The painstaking applique and the laborious overlay of aari, zardozi and macrame come together to form a unique aesthetic that pushes the envelope and redefines how a traditional lehanga is created and adorned.

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